March 27, 2014
When the spokesdogs for Peace & Paws share messages on Facebook, Twitter and Pinterest, thousands of fans engage. It’s no wonder, then, that our non-profit dog rescue organization tapped into this social media audience when we launched a fundraising campaign on Indiegogo at the end of 2013. With a goal to raise $70,000 to build an adoption center for dogs in need, Peace & Paws had to create a strong bridge between our marketing successes and our first major fundraising campaign. Along the way, we learned how to boost lackluster donations by $35,000 in a single weekend, how to exceed the campaign goal by more than 40 percent, and much more. CLICK HERE to link to the article.